This project challenged me to create a cohesive campaign expressed across ten different media formats, centered on a meaningful social issue. I chose to focus on social discrimination within the SCAD community and built the campaign around the empowering slogan “I’m more than.” The resulting work included posters, postcards, brochures, stickers, T-shirts, sketchbook covers, water bottles, bus graphics, magazine ads, and a direct mailer. Across every piece, the design aimed to call attention to the issue with energy, clarity, and a fresh, innovative visual voice.